Visa Partners with China Foundation for Development of Financial Education
Founded in 1992, China Foundation for Development of Financial Education (CFDFE) is an NGO under the supervision of People's Bank of China, aiming to alleviate poverty through financial education.
In January 2013, Visa and CFDFE formed a strategic partnership to provide financial education to central and western China, and improve the level of financial literacy there. Only one year into its inception, Visa China's Financial Literacy Development Alliance Program was honored with three awards acknowledging the company's corporate social responsibility efforts in China: the Children's Book of the Year for Visa Inc.'s Practical Money Skills and Marvel's Avengers comic Saving the Day, the 2013 China Philanthropy Times Outstanding CSR Case Award and the 2013 China Corporate Best Program Award.
As part of the China Financial Literacy Development Alliance initiated by Visa, the partnership will see Visa and CFDFE investing expertise and resources in the Jinhui Project, a program designed to provide financial education and expand financial inclusion in impoverished areas in China. Over next two years, the Jinhui Project will teach basic personal finance knowledge around China with local workshops and the touring China Financial Literacy Visa Travelling Bus. In addition, Visa and CFDFE will set up the "Visa Rural Financial Education Innovation Award" to encourage active exploration of new forms of financial educations and inclusion.
China Youth Financial Soccer Tournament 2014 – In honor of the 2014 FIFA World Cup Brazil™ China Youth sponsored a Financial Soccer Tournament to promote financial literacy. The Tournament was held in primary and middle schools in 20 cities and counties, with participation from more than 10,000 students.
Awards and Recognition
2013 Children's Book of the Year – The Institute of Financial Planners of Hong Kong (IFPHK) chose Visa Inc.'s Practical Money Skills and Marvel's Avengers Saving the Day comic for the award as part of its annual Financial Education Awards.
2013 China Philanthropy Times Outstanding CSR Case Award – Visa's China Financial Literacy Development Alliance Program was honored with the award for acknowledgement of the company's corporate social responsibility efforts in China.
2013 China Corporate Citizen Best Program Award – The 2013 award recognizes Visa's China Financial Literacy Development Alliance and acknowledges the company's efforts as a socially responsible corporate citizen in China.
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