Financial Literacy for Everyone

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March 2, 2013

Boise, ID – April 2, 2013 – Tackling head on the issue of financial literacy improvement among Idaho teens, NFL quarterback and former Boise State Bronco Kellen Moore joined Idaho State Treasurer Ron Crane, Idaho Jump$tart and Visa Inc. today. They announced a statewide effort to improve the money management skills of high school and middle school students. This free educational video game and classroom curriculum, called Financial Football, was developed by Visa Inc.

State Treasurer Crane kicked off this financial literacy campaign today at Vallivue High School in Caldwell with help from Moore, Jump$tart and Visa officials.Moore shared his personal experiences on the importance of money management with students. Moore and Crane then rolled up their sleeves and led student teams in a hard-fought, high energy game of Financial Football. Teams were from Vallivue High School, the host of the game.

"Financial Football is a wonderful way to get students interested in personal finances and gives them a financial playbook they can use the rest of their lives," said Treasurer Crane. "This is a valuable program and a great partnership between my office, Idaho Jump$tart Coalition, Visa, and the NFL."

"For over 16 years the Idaho Jump$tart Coalition has been dedicated to promoting and improving the personal financial literacy of Idaho's young," said Todd Christensen, Idaho Jump$tart, Chairperson. "With helpful resources, such as Financial Football, we are not only teaching students how to balance checkbooks, we are improving lives."

The centerpiece of Visa's nationwide educational initiative with the NFL and NFL PLAYERS, Financial Football helps students and adults tackle their financial futures. The game is accompanied by a classroom curriculum and is being distributed to every public middle and high school in the state of Idaho by Treasurer Crane's office. It has already been provided to every public middle and high school in the state.

"Kids need to know how to make smart money management decisions early in life," said NFL quarterback Kellen Moore. "It takes the combined efforts of parents, teachers and mentors within the community to give teenagers a strong background in personal finance."

Available online, at, Financial Football puts students' fiscal knowledge to the test in an online simulation game environment by combining the structure and rules of the NFL with financial education questions of varying difficulty. Visa has also released the game as a free iPhone app on iTunes, along with an optimized HD iPad version.

"For over a decade, Visa has been committed to promoting financial literacy and we are proud to assist Treasurer Ron Crane in his efforts to strengthen financial education," said Nat Sillin, Head of U.S. financial education, Visa Inc.

This launch is part of a national educational campaign with Visa, the NFL and NFL PLAYERS, now in its seventh season. Since 2006, Visa has reached agreements with thirty-six states and the District of Columbia to distribute Financial Football to every high school and middle school in those states, including Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, Nevada, New Hampshire, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Tennessee, Vermont, Virginia, Washington, West Virginia, Wisconsin.

Financial Football is part of Practical Money Skills for Life ( a free, award-winning financial education program that reaches millions of people around the world each year. Launched in 1995, the program is now available in ten languages in thirty countries. At Practical Money Skills for Life, educators, parents and students can access free educational resources including personal finance articles, games, lesson plans, and more. Visa also runs What's My Score (, a leading higher education consumer awareness program.

About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks


Contact: Megan Wilburn for Visa Inc., (336) 681-1274