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VISA

FOR IMMEDIATE RELEASE: October 10, 2007

FOR MORE INFORMATION:
Steve Burke
For Visa
(703) 683-5004, ext. 108
sburke@crc4pr.com

New Survey Finds Three-Quarters of Americans Celebrate – and Spend on – Halloween

Dads and Rural Americans Spend the Most on Halloween

San Francisco, CA – October 10, 2007 – A new survey released by Visa Inc. shows that seventy three percent of Americans celebrate – and spend on – Halloween. According to the survey, among those who celebrate Halloween, the average will spend $40 on candy and decorations. Parents with children under 18 will spend $54 on candy and decorations while those without children under 18 will spend $32. Of mention, Dads tend to go all out, spending $63, while moms are more conservative, spending $46.

"You wouldn't think you'd have to budget for something as 'fun' as Halloween. But I believe all expenditures, large and small, are better planned for in advance," said personal finance expert and best-selling author Jean Chatzky. "Whether you are buying candy or a car, planning a budget is critical to staying in overall good financial health."

Additional findings in the survey include:

  • Men ($46) who celebrate Halloween report spending $12 more than women ($34).
  • Younger people ($44) say they spend more than those 55 and over ($31).
  • Those who live in rural areas ($49) spend $10 more on average than people living in urban areas ($39) and $13 more than suburbanites ($36).

To help consumers budget for holidays or other financial events, Visa Inc. offers parents, teachers and consumers of all ages free access to a financial education program called Practical Money Skills for Life financial education program.

Practical Money Skills for Life is an award-winning, teacher-tested and teacher-approved financial education program that is available in English, Spanish and Chinese. The program contains three comprehensive sections, complete with money management resources and lesson plans tailored for use at home, in the classroom or at work. It also contains an array of tips to help prepare for life changing financial events, from planning a baby to saving for college and retirement, as well as a number of other budget calculators and interactive games.

Visa Inc. also runs What's My Score (www.whatsmyscore.org), a leading higher education consumer awareness program. The website guides college students through the ABC's of a FICO credit score, from factors that can lower a score to ways on improving it, at no charge.

Additionally, building on a decade-long commitment to improving the financial literacy of all Americans, Visa Inc. has joined with personal finance expert Jean Chatzky. A best-selling author who appears regularly on "The Oprah Winfrey Show" and "The Today Show", as well as hosting a daily radio program on Oprah & Friends (XM 156), Ms. Chatzky is collaborating with Visa Inc. to promote financial literacy nationwide.

Through this collaboration, Ms. Chatzky is helping to develop new financial education curriculum and interactive resources geared toward teachers, students, women and parents. She has and will continue to participate in a number of Practical Money Skills for Life and What's My Score outreach activities.

About Visa USA
Visa USA is a leading payments brand and the nation's largest payments system, enabling banks to provide their consumer and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders financial institutions, cardholders and merchants. As of March 31, 2007, in the United States, more than 521 million Visa-branded cards have been issued by more than 13,000 financial institution customers. Visa products generated $1.8 trillion in total volume in the United States during the four quarters ended March 31, 2007. Visa enjoys unsurpassed acceptance around the globe. For more information, visit www.visa.com.

For more information or to schedule an interview with a Visa USA spokesperson, please contact Steve Burke at (703) 946-5737.

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