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Steve Burke
For Visa
(703) 683-5004, ext. 108

Visa USA, U.S. Bank, U.S. Senator Wayne Allard and NFL Stars John Lynch and Rod Smith of the Denver Broncos Teach Denver Students How to Tackle Their Financial Futures

Interactive "Financial Football" Game and Program Helps George Washington High School Students Cross Real-Life Money Goal Line

Denver, CO – October 31, 2006 – Going on offense to advance financial literacy, today, Visa USA, U.S. Bank, the NFL, PLAYERS INC and U.S. Senator Wayne Allard (R-CO) teamed up with Denver Broncos’ All-Pro Safety John Lynch and All-Pro Wide Receiver Rod Smith to engage Denver students in a different kind of football game - one that prepares them to become fiscally fit adults. Called "Financial Football," this animated, money management computer game is the centerpiece of a 17-city Visa/NFL initiative to promote youth financial literacy around the country.

"Learning the fundamentals of money management at an early age gives young people a real advantage in meeting their own financial goals," said Rod Smith to a room full of students and teachers at George Washington High School in Denver. "Managing money and finances is a vital life skill, and one that that is best taught, and learned, before high school graduation."

"It takes the combined efforts of parents, teachers, and mentors within the community to give young adults a strong background in personal financial management," said John Lynch. "Last season, I joined Visa in bringing this message to students both at South High School in Denver and in Detroit during Super Bowl XL Week. Now, I have the chance to coach another game of "Financial Football" here in Denver and to tell these students how imperative it will be for them to learn how to make good, informed money decisions as they plan for college and beyond."

Huddled in the George Washington High School Community Room, Lynch and Smith each coached teams comprised of half the students. Together, with the help of Senator Allard and U.S. Bank representatives Marc Parker and Jeremy Hotsenpiller, the two engaged students in "Financial Football." The content, developed with the cooperation of the NFL and its players, incorporates lessons taught through Practical Money Skills for Life, Visa’s free, award-winning money management program.

"Financial Football" combines the structure and rules of the NFL with financial education questions of varying difficulty. To score points, a team needs to answer questions correctly. Yet just like in the NFL, penalties can cost a team yardage. The team with the highest point total after four quarters wins the game.

"It is so critical for young people to learn smart money management skills because it is one of the basic building blocks for success in today's competitive and changing world," said Senator Allard (R-CO). "I am pleased that students here at George Washington will be able to use the valuable resources included in the Practical Money Skills for Life Program," Allard added. Today’s event is the ninth stop of this educational campaign. Last year was the inaugural season for this national effort between Visa, the NFL and PLAYERS INC to get students engaged and excited about their financial futures. In addition to being a game, this year "Financial Football" is also a one week, five part financial literacy program designed for high school instruction.

"Equipping our nation’s youth with a roadmap to financial freedom and success really needs to be a cooperative effort between schools, the community and government," said Mario Williams, principal, George Washington High School. "By working together, we are preparing them to make wise financial decisions for a lifetime."

"U.S. Bank is proud to participate in "Financial Football" with our partners at Visa and the Denver Broncos," said Hassan Salem, market president for U.S. Bank in Denver. "We have a long history with the Broncos and an even longer history supporting education in the region. Mixing financial skills with football is clearly a winning combination in preparing kids for healthy financial futures, and we’re glad to be a part of it."

"Financial Football" is part of Practical Money Skills for Life (, a comprehensive financial literacy program - available in English, Spanish and Chinese – that teaches young adults personal finance skills.

"Visa is proud of its long standing commitment to financial education and greatly appreciates the assistance we received today from John Lynch and Rod Smith," said Michael Rolnick, director, Visa USA. "We take great pride in our NFL sponsorship, which is enabling us to work with so many talented players to give students the tools, resources and encouragement they need to become more financially literate."

This free, educational resource provides teachers with lesson plans (kindergarten-college) mapped to their state education requirements. For students, there are interactive games and calculators designed to teach responsibility and important concepts such as earning, saving and budgeting money.

About Visa USA
Visa USA is the nation's leading payment brand and largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system — members, cardholders and merchants. Through its 13,369 member financial institutions, more than 500 million Visa-branded cards have been issued to cardholders in the United States.

Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume.

Worldwide, cardholders in more than 150 countries carry more than 1 billion Visa-branded cards, accounting for more than $3 trillion in annual transaction volume. VisaNet, Visa's global processing system and the world’s largest financial network, processes transactions with unparalleled reliability.

Visa offers a trusted, reliable and convenient way to access and mobilize financial resources — anytime, anywhere, anyway.

About U.S. Bank
U.S. Bancorp (NYSE: USB), with assets of $217 billion, is the 6th largest financial holding company in the United States. The company operates 2,462 banking offices and 4,943 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. U.S. Bancorp is the parent company of U.S. Bank. Visit U.S. Bancorp on the web at

For more information or to schedule an interview with a Visa USA spokesperson, please contact Steve Burke at (703) 946-5737.

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