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VISA NFL

FOR IMMEDIATE RELEASE

Minnesota Vikings Receiver Jennings, State Commerce Commissioner Rothman and Visa Inc. Collaborate to Launch Statewide Rollout of Financial Football

Financial Education Video Game to Help Minnesota Students Score Financial Touchdowns

Minneapolis, MN – November 19, 2013 – Minnesota Vikings Wide Receiver Greg Jennings joined Commissioner of the Minnesota Department of Commerce, Mike Rothman and Visa Inc. today to tackle head on the issue of financial literacy improvement among Minnesota teens. They announced a statewide effort to improve the money management skills of high school and middle school students with the rollout of Financial Football, a free educational video game and classroom curriculum developed by Visa Inc. The game, endorsed by the Governor's office, is being distributed by the Minnesota Department of Commerce to every public middle school and high school in the state.

State Commerce Commissioner Rothman, an appointee of Governor Mark Dayton, kicked off this financial literacy campaign today at Hopkins High School with help from Pro Bowler Greg Jennings and Visa officials. Jennings and Rothman rolled up their sleeves and led teams of Hopkins students in a hard-fought, high energy game of Financial Football. Earlier Jennings, named one of the NFL's Top 100 Players, shared his personal experiences on the importance of money management with students.

"Financial literacy is an important issue to Governor Dayton and to me," said Commissioner of the Minnesota Department of Commerce, Mike Rothman. "Financial Football is a wonderful way to get students interested in personal finances and gives them a financial playbook they can use the rest of their lives. This is a valuable program and a great partnership between the state government of Minnesota, Visa and the NFL."

The centerpiece of Visa's nationwide educational initiative with the NFL and NFL PLAYERS, Financial Football helps students and adults tackle their financial futures. The game is accompanied by a classroom curriculum.

"Kids need to learn to make smart money management decisions early in life," said Minnesota Vikings Wide Receiver Greg Jennings. "It takes the combined efforts of parents, teachers and mentors within the community to give teenagers a strong background in personal finance."

Available online, at www.mn.financialfootball.com, Financial Football puts students' fiscal knowledge to the test in an online simulation game environment by combining the structure and rules of the NFL with financial education questions of varying difficulty. Visa has also released the game as a free iPhone app on iTunes, along with an optimized HD iPad version.

"For over a decade, Visa has been committed to promoting financial literacy and we are proud to assist Governor Dayton and State Commerce Commissioner Rothman in their efforts to strengthen financial education," said Nat Sillin, Head of U.S. financial education, Visa Inc.

This launch is part of a national educational campaign with Visa, the NFL and NFL PLAYERS, now in its seventh season. Since 2006, Visa has reached agreements with thirty-nine states and the District of Columbia to distribute Financial Football to every high school and middle school in those states, including Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Hampshire, New Mexico, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Carolina, South Dakota, Texas, Tennessee, Vermont, Virginia, Washington, West Virginia, Wisconsin.

Financial Football is part of Practical Money Skills for Life (www.practicalmoneyskills.com) a free, award-winning financial education program that reaches millions of people around the world each year. Launched in 1995, the program is now available in ten languages in thirty countries. At Practical Money Skills for Life, educators, parents and students can access free educational resources including personal finance articles, games, lesson plans, and more. Visa also runs What's My Score (www.whatsmyscore.org), a leading higher education consumer awareness program.

About Visa Inc.
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks–VisaNet–that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit http://www.corporate.visa.com.

For more information or to schedule an interview, please contact Hugh Norton (703) 683-5004, ext. 133, or hnorton@crcpublicrelations.com

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