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Holiday Panic Shopping Hits U.S. Consumers

Visa Inc. Survey Finds 73% of Consumers Still Have Christmas Gifts to Buy

A new survey released by Visa Inc. shows that 73% of consumers still haven't finished shopping for Christmas gifts. These last-minute shoppers will spend an average of $304 in the final days leading up to Christmas.

Based on 1,000 telephone interviews conducted nationally between December 14 – 16 by GfK Roper OmniTel, Visa's survey finds that 15.8% of consumers have yet to purchase a single gift and plan to do all of their shopping at the last-minute.

Download 2012 Holiday Panic Shopping Survey (620 KB)

Survey Methodology:
The survey results contained in this report are from GfK Roper's weekly telephone omnibus service, OmniTel. Interviewing was conducted from December 14-16, 2012. A total of 1007 interviews with adults aged 18+ were completed. The margin of error for this study is +/- 3 percentage points.